The COVID-19 crisis had triggered some structural shifts in the media and entertainment sector. As preference bents towards remote working arrangements, virtual meetings and conferences, companies seem to depend on the digital way of life. With live events, sports, movies, and other forms of entertainment witnessing a considerable drop, the use of the Internet on the contrary observed a sharp rise. (Have made changes)

Such changes in consumer behavior inspired various OTT platforms to launch new content or host popular and fun events online. As a result, revenue share of subscription video-on-demand (SVOD) is witnessing a rapid surge. People are now getting more comfortable with artificial interfaces, which will drastically impact this industry’s architecture and media consumption patterns in the coming times. (Have made changes